Course at a glance

Level 3 Advertising Diploma

Introduction

This Level 3 Diploma course consists of 10 units covering all the main aspects of Advertising. Advertising managers oversee advertising and promotion staff, which are usually small teams, except in the largest firms. In smaller firms, managers may act as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are outsourced. In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media—for example, radio, television, newspapers, magazines, the Internet, or outdoor signs—to disseminate the advertising.

This Level 3 Diploma provides a solid foundation and comprehensive understanding of advertising and the media in a business context. The course will appeal to existing advertising practitioners wishing to enhance their skills, those students aiming to develop a career in advertising, and those seeking a foundation course for graduate studies in Advertising or Media.

Upon completion of each unit in the course the student will be provided with an assignment, based upon short questions and answers or essay questions, to test the understanding of the course presented. This will enable the tutor to offer guidance and feedback to show how well the student has understood the content of each unit. The assignments don’t count toward the final grade as the course will be assessed by online examination.

Benefits of the Course:

Students will expect to derive the following benefits from the diploma course:

  • Students will have an opportunity to evaluate and interpret the role behind advertising.
  • You will look at various roles and responsibilities behind advertising.
  • Advertising in relation to media.
  • You will gain an understanding of Copy Writing and Graphic Design.
  • The course encourages the development of advertising and skills within this role and how they support an advertising organisation.

Sections

Entry Requirements Course Content Progression

Level 3 Advertising Diploma Entry Requirements

All students must be 16 years of age and above to enrol onto our Level 3 Advertising Diploma course.

Level 3 Diploma courses require a minimum prior learning to GCSE standard in order that students can manage their studies and the assumed knowledge within course content.

Course Hours

Approximately 20 hours per unit.

Assessment

Optional coursework and final examination.

Enrolment

Please note that you can enrol on this course at anytime.

Course Length

1 Year.

Endorsed By

Students at the college have the option to choose the awarding body of their course.

This course has been endorsed by :

Accord : https://accord.ac/

This course awarding body are recognised for their high-quality, non-regulated provision and training programmes. This course is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit Accord website.

Level 3 Advertising Diploma Course Content

Unit 1: Advertising Business Practice

This unit provides an overview of the business roles of advertising. Topics include:

  • Advertising within the marketing mix
  • Results of advertising
  • Client/agency relationships
  • Media/agency relationships
  • How advertising agencies are conducted and organised
  • Influences on advertising costs
  • Agency finances
  • Developing, planning, and spending on a campaign
  • Client briefings
  • Presentation skills
  • Strategic planning in an agency

Unit 2: Copywriting

This unit focuses on copywriting skills for print media. Topics include:

  • The role of the copywriter in an advertising agency
  • The creative brief
  • The idea of a strategy
  • The concept of creativity
  • Stopping power
  • What makes a good poster
  • Writing readable and effective copy
  • Preparing a portfolio

Unit 3: Graphic Design and Production

Students will cover illustration and graphic design as well as methods and techniques used in print reproduction. Topics include:

  • Principles of visual communication
  • Type and rendering in black and white
  • Space and cropping
  • Processes of print production
  • Finished art and bromide production
  • Artwork preparation
  • Typography as design
  • Logo design and corporate identity
  • Brochure design
  • Personal stationery
  • Small space ads
  • Artwork/client presentation
  • Preparing a portfolio

Unit 4: Art Direction

This unit explores the practical role of art direction in print media and the television industry. Topics include:

  • Art direction in print media
  • Visual techniques for illustration
  • Packaging
  • Television commercials
  • Posters and point-of-sale design
  • Brochures and direct mail
  • New business presentations

Unit 5: Television Commercials

Television advertising is one of the most expensive forms of advertising, requiring precision to maximise impact. This unit covers:

  • Objectives of television commercials
  • Types of television commercials
  • Agency briefs
  • Creation of a commercial
  • Storyboard presentation
  • Writing for television
  • Art direction for television
  • Casting
  • Budgeting
  • Pre-production, production, and post-production

Unit 6: Radio Commercials

This unit focuses on radio commercials, from concept through production to completion. Topics include:

  • Types of radio commercials
  • Writing copy for radio
  • Use of music and sound effects
  • Recording equipment and techniques
  • MCA code
  • Writing and recording promotional spots
  • Recording students’ own commercials with talent

Unit 7: Public Relations

Students will explore the field of Public Relations (PR) and its complementarity with advertising. Topics include:

  • PR agents and campaigns
  • PR, advertising, and sales promotion
  • Publicity
  • Media conferences
  • Brochures and newsletters

Unit 8: Media Planning and Evaluation

This unit examines the principles and objectives behind media space and time buying. Topics include:

  • Types of agencies
  • Interpreting the media brief
  • Target audiences
  • Selection of media
  • Planning, timing, and budgeting
  • Newspaper and magazine buying and planning
  • Radio buying and planning
  • Television buying and planning
  • Direct marketing
  • Computer analysis of media plans
  • Presentation of media plans

Unit 9: Media Presentations

This unit teaches students how to prepare, structure, and deliver speeches and presentations—an invaluable skill in the advertising industry. Topics include:

  • Public speaking
  • Handling television media interviews
  • Pitching ideas and products to potential clients

Unit 10: Media Law

Students will study the essential laws governing advertising in print and electronic media. Topics include:

  • Common law and statute law
  • Trade Practices Commission
  • Consumer protection legislation
  • Misleading and deceptive practices
  • Broadcast law and regulation
  • Advertising self-regulating bodies
  • Patents, brand names, and trademarks
  • Copyright
  • Defamation
  • Disparaging copy
  • Accreditation and agency ethics
  • Therapeutic and restricted-sale products

Progression

This Level 3 Advertising Diploma can be used to gain entry to a Level 4+5 Diploma or higher.

You can view a lit of our Level 4+5 Diplomas here: Accredited level 4+5 Diplomas

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